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  • Sarah

SoHo Events is Open for Business

Starting a new company can be a daunting task with many moving pieces – this shouldn’t be news to anyone! Starting my own company is something that I’ve been wanting to do for years, but unfortunately was put on hold. My husband was a Captain in the Marine Corps which meant a move every 2-3 years which really wasn't conducive to starting a new company. Now that my husband is out of the Corps and we’re settled and not planning to move for a very, very long time the wait was over and it was time to take the plunge.

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Last April I hired a lawyer, completed all of the paperwork, paid the fee’s and became an official LLC. Getting that certificate in the mail was a moment that I’ll never forget! Then came the hard part – figuring out what to do next. One thing to know – I’m a list maker – and this came in handy while trying to figure out those next steps. I made a list of my goals, what I wanted to accomplish and what I wanted completed before I officially promote my new company to the public. Granted – this list is still getting checked off, but I’ve completed most of the big-ticket items which was a weight lifted off of my shoulders. Designing and creating my website was such a fun process. I did a lot of research looking at other wedding and event designer’s sites that I have followed and admired over the years and used bits and pieces of their sites as inspiration for my own. I’m pleased with how it turned out, however, I think I’ll be one of those people that is always wanting to tweak something here, or change something there – but hey, it’s always good to keep evolving right? After talking with a longtime friend and fellow wedding industry professional, I decided to purchase a booth at the upcoming Bridal Showcase as my first opportunity to get the SoHo Events name out there to a large group of potential clients. This will be my first time participating in a bridal show as a vendor, so I’m not really sure what to expect. I do know that I’m so excited to bring my booth design to life with some incredible vendor partners – I have a feeling this one will hopefully turn some heads and get some attention! Here are a few inspiration pictures for the booth design: winter white and boxwood with touches of silver and antique lace. Just wait until you see the boxwood wall I've designed - it's going to be killer!

I spent the morning finalizing the rental contracts and design details for the show and now I’m counting down the days. If I’m able to get my company name in front of a large group of engaged couples and if it happens to result in one new client I’ll consider that a success! Be sure to check back and I’ll share photos of the booth design – I can’t wait to see what you think! Anyone that’s participated in a bridal show – any tips, pointers, or suggestions that I can take with me?

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